Brand + Product Naming

Naming a brand is like cramming a cantaloupe into a thimble. The purpose, spirit, and motivation for an entity to exist in an ocean of unique labels is a monumental task in itself. Creating new monikers and rationales for brand names and products is equal parts research and conceptual brainstorming. Here are just a few of my forays into the world of trademarked names and prominent taglines.

An app that gives you a cleaner way to move. Stridy motivates users to pick up discarded litter along their daily routes to positively impact their environment and the world. A playful and upbeat moniker was required to channel the brand’s optimism, inspiring audiences to do their part in making their planet a healthier, happier place to live.

Miles Deodorant was launching into a unique category. Helping parents get their pubescent kids/teens acquainted with the magical and refreshing world of deodorant and anti-perspirant. They required a tagline that reflected the stink-solving product and resonated with both the youth and adults. Simply put. YOU. SMELL. GOOD.

For KNOCK, inc.’s intercultural consultancy, the DRUMM name was inspired by the sounds and rhythm of collected communities. Driven by human understanding, the brand reflected heartbeats and eardrums that promoted meaningful conversations.

For a one-of-a-kind music festival in tribute to the life and musical transcendence of Prince, HECKASLAM was a lyrically inspired expression coined by The Purple One himself. This rallying concept was a bold and stylish call to action perfectly fit with the festival themes of music, arts, and philanthropy.

The nation’s leading performing arts space for youngsters, Children’s Theatre Company, required a name and theme for their annual Curtain Call Ball gala. MYSTICAL MENAGERIE transported those in attendance to an ethereal experience of enigmatic oddity and otherworldly wonder that they would never forget.