The Texas-true distillery had a one-of-a-kind whiskey in a class all its own. Aged in barrels exposed to the dry, yet distinct, Texas climate that imbued their spirits with a rich and exceptional taste.

Inspired by their namesake, this brand wanted to raise a glass to Austin’s artistic communities, to showcase the many ways Austinites have mastered their craft.

With a wealth of artists already on board to collaborate, I acted as an extension of their creative team. “The Art of Texas Whiskey” would become the formula for which artist stories could flow.

Released in tandem with The Artist straight rye spirit. The collection of content reached 1,000+ engagements on social media, and countless passerby’s on their commute.