Wearable health technology for the future of diabetes care.

Abbott’s revolutionary FreeStyle Libre continuous glucose monitor was primed for launch, and they aimed to familiarize US audiences with the concept of wearable health technology. As an alternative to pricking your finger to read blood glucose levels, FreeStyle Libre could be scanned via a discrete sensor on a patients arm. The launch campaign of FreeStyle Libre would set the foundation and lead to more opportunities to grow the brand through the LibreLink iPhone app release, and next generation FreeStyle Libre 2.

Collaborating with a nimble team of art directors and producers, I supplied scripts and messaging to execute launch videos and product feature vignettes that evolved Abbott’s signature style and captured the future of glucose management. Content produced for FreeStyle Libre would garner over half a million views across YouTube, Facebook, and Instagram.

FreeStyle Libre Launch
+288K views

Lifestyle vignettes were used to show how people living with diabetes could adopt the FreeStyle Libre technology into their daily life. Whether it’s discreetly checking your A1C or applying a sensor with ease, these videos captured “Freedom like never before.”

LibreLink iPhone Glucose Scan App Launch
+90K views

FreeStyle Libre 2 Next Generation Launch
+250K views