Abbott’s revolutionary FreeStyle Libre continuous glucose monitor was primed for launch, and aimed to familiarize the concept of wearable health technology to US audiences.

As an alternative to pricking your finger to read blood glucose levels, FreeStyle Libre could be scanned directly from a discreet sensor. I was tasked with showcasing this liberation through social media content.

Collaborating with a nimble team of art directors and producers, I supplied scripts and messaging to execute launch videos and product feature vignettes that encompassed Abbott’s signature style.

The launch of FreeStyle Libre would set the foundation for a new health technology juggernaut. Leading to more opportunities to grow the FSL brand with the LibreLink iPhone app release, and next generation FreeStyle Libre 2. Content produced for Abbott’s continuous glucose monitor brand would garner over half a million views across YouTube, Facebook, and Instagram.

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