Handsome Cycles was a Minneapolis made bicycle manufacturer who bridged the gap between casual riders and lifelong gear heads, focusing on quality and DIY accessibility that made people fall back in love with riding a bike.

For the summer riding season, Handsome wanted people to get “That warm and fuzzy feeling” from hopping on a one-of-a-kind bike, and they wanted to cast a trio of puppets to get the word out.

Spinning the vignettes for these fuzzy co-stars to shine, the Joy Ride video campaign reached +1,000 views on YouTube, and +100 engagements on social media.

I even provided UX assistance and messaging framework for the e-commerce color customization and build experience with the “You Do Hue” launch. Helping Handsome achieve record sales in 2020.

But what was really appealing about working with Handsome Cycles, was how beautiful they made me feel when I jumped in to model their new apparel and accessories line.